Sports betting moving to peer-to-peer prediction markets
Prediction markets like Polymarket and Koshi are creating a parallel betting ecosystem that operates under different regulatory frameworks than traditional sportsbooks, with New York State actively fighting but 'so far haven't won' per 2025 coverage. The P2P model offers structural advantages (lower age requirements, no balance sheet risk) but remains <1% of the $167B annual U.S. sports betting handle.
Why then
- +Polymarket and Koshi explicitly called out in 2025 SNY sports betting coverage as notable new entrants
- +New York State actively pursuing enforcement against prediction markets but losing so far
- +Prediction markets operating with 18+ age limits vs 21+ for many sportsbooks
Risks
- −Successful state enforcement actions shut down prediction markets entirely
- −Traditional sportsbooks' liquidity and marketing moat proves insurmountable
- −P2P markets remain niche for political/cultural events, not sports