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Lists Updated July 8, 2026 · 5 min read

Best Gaming Stocks to Watch in 2026: Publishers, Platforms & More

Mentioned: TTWOEAURBLXDKNGEVOMSFTSONYNVDA

The world of video games is more than just fun and games – it's a massive, evolving industry offering exciting opportunities for investors. As we navigate 2026, several key trends are reshaping the landscape, from the rise of artificial intelligence (AI) in game development to the increasing popularity of cloud gaming and cross-platform play. If you're looking for the best gaming stocks to watch in 2026, you're in the right place. We'll break down the major players and emerging trends, helping you understand where the industry is heading and which companies are poised for growth.

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Blockbuster Publishers: Riding the Wave of New Releases

Gaming publishers are the creative powerhouses behind our favorite titles, and in 2026, a few are making big waves. Take-Two Interactive Software (TTWO) is a prime example, heavily anticipated for the launch of Grand Theft Auto VI (GTA VI). This monumental title is expected to hit shelves in November 2026 with a base price of $80, marking the industry's highest yet. Analysts are buzzing, forecasting that GTA VI will shatter sales records, a significant catalyst for the company. While Take-Two has reported negative earnings for two consecutive years due to substantial operating costs, particularly for development and marketing, its recurring consumer spending (RCS) already accounts for a hefty 80% of its total sales. Recent Q4 earnings for fiscal year 2026 topped estimates, with revenue reaching $1.58 billion. The company's diverse portfolio also includes popular franchises like Red Dead Redemption and NBA 2K, and its acquisition of Zynga has bolstered its presence in the mobile gaming market.

Electronic Arts (EA) has also seen significant developments. The company delivered a record fiscal year 2026, driven by the successful launch of Battlefield 6, which set new franchise records. Live-service titles like Apex Legends also showed double-digit bookings growth in fiscal year 2026, alongside strong performance from EA SPORTS FC and Madden NFL. However, a major piece of news for EA is its agreement to go private in 2026, acquired by an investor consortium for approximately $55 billion. While this signals confidence in the company's value, it means the stock's future price movement will largely be tied to the acquisition terms rather than its ongoing public market performance.

Gaming Engines & Platforms: Building the Future of Play

Beyond the games themselves, the underlying technology and platforms are crucial. Unity Software (U) is a fascinating company in this space, known for its widely used game development engine. In 2026, Unity is actively reinventing itself, focusing on becoming an AI advertising platform through its Unity Vector initiative. This pivot is already showing results, with Q1 2026 revenue up 16.84% year-over-year to $508.24 million, and its 'Grow Solutions' segment climbing 24%. The company's adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) margin expanded to 27%, a significant improvement from 19% a year prior. Unity is targeting GAAP (Generally Accepted Accounting Principles) profitability by Q4 2026, a key milestone for investors. Despite a year-to-date stock decline of around 33% as of early July 2026, analysts see potential upside, with a consensus price target of $35.28, suggesting it might be undervalued.

Roblox Corp (RBLX) continues to be a leader in user-generated content (UGC) and immersive experiences, often seen as a foundational platform for the metaverse. The company reported strong Q1 2026 revenue growth of 39.3%, reaching $1.44 billion. Roblox's model, where users create and monetize their own games and experiences, aligns perfectly with the broader industry trend of community-driven ecosystems. Both Unity and Roblox are at the forefront of leveraging AI to enhance game development and player engagement, making them important players in shaping the future of digital worlds.

Esports and Online Gambling: High Stakes, High Growth

The competitive world of esports and the expanding landscape of online gambling represent another dynamic segment of the gaming market. DraftKings (DKNG), a prominent name in online sports betting and iGaming, made headlines on June 26, 2026, with the launch of DKeX, its proprietary prediction markets exchange. This strategic move led to an 11% jump in its stock price. The company's 'Predictions' offering has shown remarkable growth, with annualized consumer volume reaching $3.4 billion and total trading volume hitting $11.3 billion for the week ended June 21, 2026. DraftKings also reported a profit in Q1 2026, a significant turnaround after narrowing its operating loss in 2025. While its stock has been volatile, analysts generally maintain a "Strong Buy" consensus, with price targets ranging from $35 to $160. The expansion of legal online gambling across more U.S. states continues to fuel growth, though high-tax regimes in some states can compress margins.

Evolution Gaming Group AB (EVO), a Swedish company and a global leader in live dealer casino gaming solutions, is another key player. In May 2026, Evolution announced an ambitious €2 billion share buyback initiative, aiming to repurchase approximately 16.5% of its outstanding stock. This substantial capital return underscores management's confidence in the company's robust cash flow generation and may signal that the stock is undervalued. While Q1 2026 revenue was slightly below expectations, the company is strategically focusing its growth efforts on the Americas and Asia, as the European live casino market has matured. Evolution's ability to generate strong EBITDA margins, often exceeding 66%, makes it a standout in the sector.

Tech Giants in Gaming: Beyond Dedicated Consoles

Major technology companies are also deeply entrenched in the gaming sector, leveraging their vast ecosystems and resources. Microsoft (MSFT) significantly bolstered its gaming division with the approved acquisition of Activision Blizzard, bringing iconic franchises like Call of Duty and World of Warcraft under its umbrella. While Microsoft's Q2 2026 gaming revenue saw a 10% decline, and Xbox content and services revenue fell by 6%, the company remains a powerful force as a platform holder, publisher, and service provider with its Xbox console and Xbox Live environments.

Sony Group (SONY), through its PlayStation brand, continues to hold a leading position in the console market. As of March 31, 2026, the PlayStation 5 (PS5) had shipped 93.7 million units, and the PlayStation Network boasted 132 million monthly active users in December 2025. Sony's Game & Network Services (G&NS) division reported a record operating profit of ¥463.3 billion for fiscal year 2025, a 12% year-over-year increase. Although FY2026 G&NS revenue is projected to see a slight decline due to anticipated lower hardware sales, Sony is aiming for a 30% increase in operating profit, focusing on strengthening first-party game sales and digital distribution.

Nvidia (NVDA), while primarily known as an AI powerhouse, plays a critical role in the gaming ecosystem through its GeForce RTX gaming GPUs. These GPUs form a mature, cash-flow-generating revenue stream for the company. Nvidia's Q3 gaming revenue increased by 30% year-over-year, and its RTX 50-series with Blackwell architecture uses AI models to enhance frame rates, becoming a unique advantage that game developers increasingly optimize for.

🎯 The takeaway

The gaming industry in 2026 is a dynamic and exciting space, driven by innovation in AI, the expansion of live-service models, and the ongoing convergence of platforms. From the highly anticipated launches by major publishers like Take-Two to the transformative work of engine developers like Unity, and the high-growth potential of online gambling and esports with companies like DraftKings and Evolution, there's a lot for investors to keep an eye on. Remember, understanding these trends and the specific catalysts driving individual companies is key to navigating this evolving market. For more in-depth research and market insights, be sure to subscribe to the TradesZ newsletter!

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