Revenue Growth

Revenue growth is how much a company's total sales increase from one period to the next, usually measured year-over-year. You'll see this metric everywhere when researching stocks because it's one of the clearest signs a business is expanding—more customers, bigger orders, or higher prices. A company growing revenue at 20% annually is generally more exciting than one growing at 2%, though context matters (a mature company's 5% growth might be healthy, while a startup's 5% could be disappointing). For example, if TechCorp earned $100 million in sales last year and $120 million this year, that's 20% revenue growth. It's not profit, just the top line—but it's often the first thing investors look at.